External Links: Should They Open in a New Browser Window or the Current Window?
Rick Henkin
There are a lot of arguments for both sides of this question. It would
seem that it should be a matter of user preference. Of course, in one
sense, it is just a matter of choice. However, from a design, accessibility and
usability standpoint, their really is only one conclusion.
Before we take a look at the arguments for each - "opening external
links in a new browser window" and "opening external links in the
current window," let's define the terms.
What are external and internal links?
- External links are hyperlinks that point to a page on a
different website
- Internal links are hyperlinks that point to a page on the
same website
What are the arguments for opening external links in new browser windows?
- One of the main reasons given for opening external links in
new browser windows is that you don't lose visitors to your site. The
fear is that if you let them go to another website, they might not return.
- Because your page always remains open, users can just click
on your window to bring it to the front of their screen or close the
windows that might be covering it. This way, your page never gets
"lost."
- If their monitor is large enough, some users might want to
compare two websites side by side. If the external link opens in the
current window, an assumption is made that the user is finished with
this original or "parent" page. Under this scenario, he's unable to
compare the sites side by side.
- What if the user just wants to check out a quick reference?
By opening in the current browser window, the assumption is again made
that he's finished with the original page.
- If the user wants to go back to the original or "parent"
page, all he has to do is close the open window or windows to uncover
that page. What's the big deal? It's certainly not hard to do.
What are the arguments for opening external links in the current window?
- It's not your browser. Forcing a choice only creates ill
will. If users want to read what you have to say, they can always get
back to you. They can also open a new browser window themselves.
- By opening external links in new browser windows, you take
control away from the user. They're no longer in charge of what they
see in their browser. As the web owner, you're telling them that you're
more interested in your needs (keeping them on your website), and less
interested in their needs.
- By convention, people usually click on the back button to
return to the previous page. When an external link opens in a new
window, the back button is disabled, which can confuse both novice
visitors and the visually impaired. They might not realize that a new
window opened. Repeated attempts to use the disabled back button might
make them conclude that your site isn't working.
- Some users might become annoyed when new windows open. Too
many open windows might cause a crash. At the very least, it clutters
the task bar.
- For those with motor disabilities, it might be more
difficult to close the boxes in open windows than to just click on the
back button.
- Since most browsers allow you to choose to open a link in a
new window or to do so by right-clicking your mouse, those users that
want that feature can still have it.
- If a user doesn't know how to close an open window, he's
stuck on that page, since the back button is disabled. It's a mistake
to assume that all users know as much as you do.
- A beginner might bury the new window under the parent
window and re-click the link. Nothing happens because that buried
window is already open.
- What if several windows are open? If the new window doesn't
take up the entire screen, clicking om a window sticking out from
underneath just puts that one in front. If he doesn't know how to close
the window, he'll never get back to the original one.
- The biggest players on the internet such as Google, Yahoo,
and Amazon all open their external links in the current window, unless
stated otherwise. The most important blogs do the same. I think it's a
safe assumption that they know what they're doing.
Are there any exceptions to opening an external link in the current window?
Yes. It is important to open an external link in a new window in the
following circumstances:
- Filling out forms where data might be lost
- Viewing terms of service, privacy or other policies
- Opening a PDF file or Word document
- Viewing a large image that takes time to download
- Viewing a printable version of the same page
Conclusion
I think it's pretty safe to say that you know where I'm going with
this. From a design, usability and accessibility standpoint, you should
make sure that your external links open in the current window with the
exceptions noted above. If you feel that you must open those links in a
new browser window, give the user a warning per the newest
web standards from W3C, the World Wide Web Consortium.
ARTICLE DATE: 2008-11-14
REVISED DATE:
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External Links: Should They Open in a New Browser Window or the Current Window?
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