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Product Page Checklist
Rick Henkin
Your visitors can't touch your product, see your product, turn it on or try it out. They don't have a salesperson to speak to either. They only have your description to rely on, to convince them to buy from you. It would be a shame to lose a sale just because of a poor product description. The checklist below is merely a starting point to help put you in the mind of your user.Product Page Checklist ___ Product page titles are descriptive ___ Only one product per page ___ Page is simple, not cluttered ___ Product pages have a consistent look and feel ___ Information on product page is layered and only one click away ___ Price is shown at the first mention of the product ___ Thumbnail images are used ___ Photos can be enlarged and show alternate views ___ Photos show size comparison ___ Image size and resolution are set low, but still shows details ___ Product's features are described ___ Product's benefits are described ___ Options can be chosen before being placed in shopping cart ___ Product availability is displayed ___ Shipping cost is shown before asking for personal information ___ Shipping date is displayed ___ Estimated delivery time is shown ___ Other costs are shown as early as possible ___ Return/Refund policies are linked to from all product pages ___ Guarantees are prominently displayed on the product page ___ Manufacturer warranty is linked to from the product page ___ Security icons are displayed ___ Product pages have links to customer/industry reviews ___ Customers can comparison shop ___ Comparisons are shown in table form ___ Related products and accessories are displayed on product page ___ Contact information is visible and available on product page ___ "Add to cart" button is close to the item description and on right hand side Please post in the forum or email us with additional points you would like to see added to the list ARTICLE DATE: 2008-12-01 REVISED DATE: Share this Article as a Tweet on Twitter
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