Karl Kasca

Posting to Twitter is one of the quickest ways to attract people to your website or business, but you have to use it frequently and do it the right way. Here's a description of what Twitter is and why you should be using it. Note: See the "How to Get Started With Twitter" if you want to jump in right away (but be sure to come back to this article later).

How to use this article:

• Scroll down the article glancing at the info & resources.



• If you're convinced Twitter's a great tool to use to promote your business, then go straight to the "How to Get Started With Twitter" article and jump in.



• If you're *not* convinced Twitter's a great tool for your business (or business at all) then I invite you to spend some time reading the info below and watching the video.  



• Later, after you've started using Twitter, then come back and check out the information, links, resources, and strategies mentioned below to help you become a "power user" of Twitter so you can help your business the most by using Twitter strategically.

What is Twitter?

Are you serious about this - can Twitter really help my business?

• Social Brand Index - Twitter



• A List of Social Media Marketing Examples - Being Peter Kim



• Find "twitter" on this page for more examples.

How often should I Tweet?

What is the basic strategy of using Twitter?

• Followers: Basically you want to use Twitter to connect with a number of people who are interested enough in what you have to say that they'll "Follow" you. They follow you by clicking the "Follow" button under your photo. By following you, they'll receive your Tweets (posts/messages) on their Twitter Home Pages.



• Following: Also, you want to follow a number of people whose tweets you're interested in.



• And/or you can follow other people with large followings of people, some who are well-known enough to be called "luminaries". Sending people with large followings Tweets prompts some of their followers to check you out and follow you if they think you're interesting.



• --> If people think you're interesting enough they may be attracted to your blog and/or your website. 



• Auto-follow: So when people follow you, you follow them automatically.



• You can do this with TweetLater.

What do you Tweet about?

• Don't Tweet about your business (what service or product you're selling) - that's too obvious.



• Do Tweet about what you're up to with your business, e.g., "What are you doing now?"



• Also have informative Tweets, like Guy Kawasaki (also see his Twitter strategies in the Resources below).



• Guy Kawasaki has over 61,000 followers so he must be doing something right!



• Provide value with your tweets -- Don't you want to know about valuable things? So do your followers and people who might find you.



• Don't tell people you're doing your laundry unless it connects with your business, industry, or has some informative value, or special interest.



• Provide links to websites in your tweets. People love to check things out and find new interesting things.

Video - Overview of Twitter and What It Is