Karl Kasca

It's one thing to send tweets, but it's another thing entirely to send "valuable" tweets. Here's how to leverage the power of valuable tweets to attract the right people to follow you in Twitter and beyond...

The Five (5) Kinds of Tweets

1. Inane tweets about what you are doing, e.g., "I'm washing my hair."



2. Seemingly inane tweets which make a point about something, or tie-into something else: "I'm washing my hair with Herbal Essences, the most popular shampoo on the Internet: http://snurl.com/cie0c".



3. Personal tweets: "Ready to head out and be with family - and Jack Bauer!" tweeted by @chuckhester. Note: Shows you're human.



4. Interesting tweets (a la Guy Kawasaki): "Photo of a bucket of Owls - BuzzFeed - http://bit.ly/17UVTx"



5. Valuable Tweets: "Twitter - Uses of Twitter vs Successful uses of Twitter - Links to Case Studies http://is.gd/hzzP" 



• Note: "Extra credit" for valuable tweets which are interesting/intriguing as well!
  

Definition of a Valuable Tweet

• * Definition of "Your People" (B2C): People who might be likely to use/purchase your product or service, or be connected to those who will.
  
  
  • B2C: Business-to-Consumer definition.
  
  
  
• * Definition of "Your People" (B2B): Note: These people may be people connected to businesses which might be likely to use/purchase your product or service, or be connected to those who will. 



• B2B: Business-to-Business definition.

Elements of a Valuable Tweet

• Item of Information which could be considered valuable to your people:



• Something which updates them in their business, industry, life, e.g., breaking news re: ______ (fill-in-the-blank).



• Something which helps their business, industry, life, ,e.g, a tool, technique, or resource that saves them effort, resources, or time.



• Something which educates them in their business, industry, life.



• Valuable insight: Your "take" on why the item of info is valuable (if you have room in the 140 characters in a Twitter tweet).



• Source of the information - Give credit to the original person/company which originated the information.



• Link to Item of Information: Shortened link to website, blog, podcast where the info can be found.

Action Steps for Writing Valuable Tweets in Twitter

• Find a valuable item of information.



• E.g., Read blog feeds and/or listen to podcasts (or search podcasts).*



• Note: For the blogs, you can just use Guy Kawasaki's Alltop.com to find info - just screen it for "valuable" info vs. merely "interesting" random-type info.



• For podcasts, you can search EveryZing.com to search for podcast audio/video content.



• With Everyzing you can search for the actual words/phrases used within the audio/video recordings! (See video below)



• * Note: Only 10-12 percent of people listen to podcasts, so info you get from this source is usually pretty "cutting edge".



• Shorten & Copy web address (URL) where item of info is.



• Go to Twitter & Paste web address into box on your Twitter home page, e.g., http://twitter.com/YourPage.



• Then in front of the link you just pasted into Twitter:



• Type (or copy) the valuable item of info in your box on Twitter.



• Make a valuable insight/observation about the item of info (if you have room).



• Cite the source of the information, e.g., @chrisbrogan, for Chris Brogan, "The blogger's blogger".



• Note: If you know their Twitter name you can use that with an "@" in front, so the person will be sure to know about your tweet (since they probably track tweets about/citing/quoting them and their info).



• Click Update in Twitter to send your tweet/post.



• That's it (whew!)

Video - How to Write Valuable Tweets in Twitter