7 Online Landing Page Tools to Help You
Rick Henkin
It's important to know how well your landing page is converting your
visitors into customers, subscribers, members or whatever your
goal is for them. Even a small improvement in your conversion
rate (the % of visitors who complete your goal) can can dramatically
increase your bottom line without increasing your expenses.
If you currently have 100 people visiting your website each
day and 2 of them sign up, your conversion rate is 2%. If each
converted visitor ultimately represents $200 in net profit over their
lifetime as a customer, you just earned $400.
What if by testing the elements of your landing page you're able to increase your conversion rate to 3.5%? Now 3.5 people sign up, each representing the same $200 net profit, earning you $700 or a 150% increase in net profit without
spending any more money on marketing? I think I'd like that.
So, to help you along that path, here are 7 free or low cost online tools
to help you test your landing pages as well as other site pages:
- Google Website Optimizer - allows
you to test and optimize site content and design, not only for landing
pages but for your entire website. Gives you the ability to perform A/B
tests as well as multiple variables at the same time
(multi-variate testing)
- CrazyEgg
- allows you to create tests, produce heatmaps, tells you where users
clicked on a page, gives details on individual elements and
creates reports. The basic plan is $9/month which allows you
to track up to 10,000 visits per month and 10 pages at once
- Conversion Rate Calculator - not only calculates your current conversion rate but shows how changes in the rate affects your sales
- ConversionCritic - beta version of
software designed to test the following on your landing page: marketing
effectiveness, clarity of your offer, readability of your copy and
engagement with your visitor
- ClickHeat - a visual heatmap of
clicks on a HTML page, showing hot and cold click zones
- Clicky
- a web analytics service. There is a free plan, but for just $9.99 per
month, the Pro plan give you a huge list of additional features
including the ability to track 10 different web sites at once.
- Marketo Calculator - a landing page calculator designed to tell you how many test versions you should create, or how long your test will take, based on your number of daily conversions.
ARTICLE DATE: 2009-03-02
REVISED DATE:
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