Facebook: How To Set-Up A Facebook Fan Page
Karl Kasca
How to set-up a Facebook page for your
business/company/brand/product/website quickly and easily.
Skip to
Video
- Note: Since
there may be more info of interest/use on the page below, you should at
least skim it quickly in addition to viewing the Video below.
This is basically an "action" article, so just go to the Action Steps
or Video below to set-up your Facebook page.
Action Steps
- Go to the Facebook
Page Set-up page:
- Choose the Type/Category for your Facebook page.
- Use the dropdown menus to find the category closest to your
type of business.
- Enter the name for your Facebook page.
- Then you'll be prompted to Login to Facebook or create a
Facebook account.
- Upload a photo for your Facebook page, e.g. your business
logo.
- Settings:
Choose the age limits for viewing your page & choose
Published/publicly viewable.
- Wall Settings:
Set up your Fan Permissions.
- Strategy: You want to be able to interact and engage with
people, so allow people to post and write on your wall.
- Information:
Add your Website, Company Overview, Mission, and Products.
- Note:
There were technical difficulties and this step couldn't be shown in
the Video, but this is a very important step! See screenshot below:
- Links:
Either allow or disallow fans to post links. I would suggest allowing
this initially.
- Wall:
Add wall.
- Note:
This is a very important step (even though it could not be shown in the
video), so the Wall for your Facebook page will be added/created and it can be viewed/written-on by fans of your business/org.
- Admins:
In the right column, Add Administrators (as applicable for your
business - it's always a good idea to at least have one other person
who can function as an administrator).
- Get a Badge:
In the bottom of the right column: Get a badge so you can encourage
people to subscribe to your Facebook page on your website and/or blog
by clicking on your Badge.
- Ads:
You can also create Facebook Ads (Pay per click).
- Add Friends:
You can request about 20 friends at a time, however they may
decide not to befriend your business.
- Add
Applications: You can add Facebook Apps, but do so
sparingly as some people find many apps objectionable.
Video
of How to Set-Up A Facebook Page for your Business/Company/Website
Resources
Social Media Explorer: Facebook Group And
Brand Page Best Practices
Search Engine Journal: Facebook Group vs
Facebook Fan Page: What's Better?
Beth's Blog: How Nonprofits Can Use Social
Media
- Tips for Setting Up Your Fan Page.
- Scroll down for great list of resources/links.
ARTICLE DATE: 05/25/2009
REVISED DATE:
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Facebook: How To Set-Up A Facebook Fan Page
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