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Rick Henkin Karl Kasca
In This Issue:
- Tip of the Week
- Have a topic idea? Let us know
- 3 new articles for Members
Tip of the Week
Here's a tip that I feel is so important I plan to revisit it from time to time: Make sure your webpages are scannable.
What does scannable mean? It means headings, subheadings, bullet points, short paragraphs, short sentences and easy to read fonts.
No matter how well you compose your text, it's unlikely that anyone will read it in its entirety.
People scan webpages. They're looking for the information that's important to them. If they can't find what they want right away, they're off to someone else's website.
Have a topic idea?
The primary reason that Karl and I have put together this website is to help you get the most from your online efforts. We know the things that you need to know, but we also want to hear about the topics that are of special importance to you.
Email me with your topic ideas at:
New articles for Members
Persuasion and Influence Part 6: Authority Principle- We learn to obey authority figures from a very early age and usually without question. We learn to obey our parents and teachers. If a doctor tells us we require a certain medication, most of us will accept that at face value. If a policeman tells you to step out of your vehicle, you'll do it first and why later...Login to read more
LinkedIn- Overview of LinkedIn and the Power of LinkedIn- Find the power of LinkedIn for yourself, your company, and your website. What's all the fuss about LinkedIn? LinkedIn is showing up everywhere now, in articles and on the web, just like Twitter. Find out why everyone's connecting in LinkedIn and why you should too...Login to read more
Persuasion and Influence Part 7: Scarcity Principle- How many times have you bought something at a store because you were afraid they might run out of it? Have you ever made a purchase now because you were told the price would be going up soon? These examples illustrate the principle of scarcity...Login to read more
Best Wishes,
Rick Henkin and Karl Kasca
IncreaseOnlineProfits.comsm
Attract More Visitors. Create More Customers
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