WIIFM: What's in it for me?
Rick Henkin & Karl Kasca - April 7, 2009
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IOP Insider News

IncreaseOnlineProfits.com 

 
 
 
 

 
 
 
                                       
 
 
Rick Henkin                                                                  Karl Kasca
 
 
 
In This Issue:
 
  • Tip of the Week
  • Have a topic idea? Let us know
  • 2 new articles for Members
 
Tip of the Week
 
Whatever service, product or information your website offers, make sure to look at everything from your customer's perspective. All they really care about is "WIIFM" or "What's In It For Me?"
 
Sometimes, it's hard to look at our websites from a different perspective because we're too close to it and we're proud of what we've created.
 
The solution is to ask others to look at your website. Give them some relevant tasks and see how they do and what they say.
 
Karl and I are currently revamping our website, IncreaseOnlineProfits.com, to make it easier and more helpful for you. And where do you think the ideas for the changes came from? From you, our valued members.
 
 
Have a topic idea?
 
The primary reason that Karl and I have put together this website is to help you get the most from your online efforts.  We know the things that you need to know, but we also want to hear about the topics that are of special importance to you.
 
Email me with your topic ideas at:
 
 
 
New articles for Members
 
How to Set-up a LinkedIn Account with a Killer Profile- Setting up a LinkedIn account is quick and easy. But there are some things you need to do assure that your profile is as effective as possible...Login to read more
 
 
Splash Page: Should You Use One?- Flash intro pages otherwise known as splash pages are a subject of controversy. They can look really cool but are they functional from the user's standpoint? Do they help or hurt your website? Should you use them?...Login to read more
 
  
 
Best Wishes,
 

Rick Henkin and Karl Kasca
 

IncreaseOnlineProfits.comsm
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Have A Topic Idea?

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