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Rick Henkin Karl Kasca
In This Issue:
- Tip of the Week
- Have a topic idea? Let us know
- 4 new articles for Members
Tip of the Week
--> Also, be sure to see our Surprise Insights below.
All you have to do is go to the link and scroll down quickly to see the highlights and charts. As they say, " A picture's worth a thousand words" (or in this case: many pictures, graphs, and charts):
Download the "What Are The Best Tools To Use For Social Marketing?" report
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Interesting points for Internet Marketers (us!):
1) Helped us rise in the search rankings:
"Improved search engine rankings were most prevalent among those who've been using social media for years, with nearly 80% reporting a rise (and most reporting a strong improvement)."
- Page 17.
2) Increased my traffic/subscribers/opt-in list:
"At least 2 in 3 participants found that increased traffic occurred with as little as 6 hours a week invested in social media marketing. And those who have been doing this for years reported even better results."
- Page 18.
3) Commonly used social media tools:
"By a long shot, Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, with Twitter leading the pack."
- Page 19.
You've probably wondered why we've been adding so many articles about Social Media/Networking, e.g., Twitter and LinkedIn (and now Blogging, this week) on our site...and now you know, as this is the validation for that:
4) Lead generation: Generated qualified leads
Many businesses are hoping that social media will be the Holy Grail for lead generation. Indeed after only a few months and with as few as 6 hours a week, more than half of marketers have generated qualified leads with social media marketing. Sole proprietors were more likely than others to see benefits."
- Page 16.
Surprise Insights
If you've downloaded the "What Are The Best Tools To Use For Social Marketing?" report and if you've been following our "77 Great Tips of Internet Marketing" and eCourse, then
this probably won't come as much of a surprise, but...
This report is an excellent example or "Best Practice" for issuing whitepapers on the web:
- It has nice graphics and layout which easily and simply make the points, even if you don't read any of the text of the report.
- It's dated and sourced (you know when it was written and by whom).
- It's copyrighted for the author's protection. In fact it has a Creative Commons License on page 2, so the report can be shared and the author can gain more exposure - great!
- It has a way to Follow the author on Twitter...and "Retweet this" to post it on Twitter.
- This gives the report much more reach (perhaps geometric or exponential exposures) than if it was simply emailed and forwarded as reports like this usually are.
- It's laid out simply and has an Executive Summary, Major Findings, and Top 10 Questions Answered.
- All of the best/greatest insights are highlighted in yellow so you can easily spot them even if just scrolling quickly through the report.
- There's an ad/announcement about The Social Media Success Summit 2009 in the middle of the PDF file...and do we care? - No, because we're being given such great information and insights!
- There's an About the Author at the end with ways to contact him.
In any case, this is an excellent whitepaper that we can all aspire to and emulate in our own viral marketing.
Have a topic idea?
The primary reason that Karl and I have put together this website is to help you get the most from your online efforts. We know the things that you need to know, but we also want to hear about the topics that are of special importance to you.
Email me with your topic ideas at:
New articles for Members
Blogging: How to Set-up a Quick & Easy Blog in Minutes Using Blogger-
Ever thought that would take a lot of time to set-up a blog? Here are the Action Steps to get a blog up-and-going in minutes using Google's Blogger...Login to read more
Blogging: Evaluating your Blog (or Website)-
Already have a Blog or Website? Then maybe it's time to step back and ask yourself 10 questions about it to see if you're on the right track. Setting up a Blog...then skim these points first and make sure you take them into consideration...Login to read more
List Building Part 1: Why Build a List and How Do I Do It?-
List building is an essential tool for online marketing. Without a list of customers and/or prospects who are interested in your product or service, who will you sell to? And who will you sell to again and again?...Login to read more
List Building Part 2: Methods 1-5-
In part 2 of this series we'll examine the following list building methods: Google AdWords, Yahoo! Sponsored Search, Microsoft adCenter, Placement Targeting and Pay Per Click. These methods are not presented in any order of importance...Login to read more
Best Wishes,
Rick Henkin and Karl Kasca
IncreaseOnlineProfits.comsm
Attract More Visitors. Create More Customers
Please visit our blogs at:
AttractMoreVisitorsblog.com
CreateMoreCustomersblog.com
Contact us
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