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Rick Henkin Karl Kasca
In This Issue:
- Tip of the Week
- IOP News
- Have a topic idea? Let us know
- 3 new articles for Members
Tip of the Week
If you have a business and only wish to target the local market, you can use Google AdWords to do that in 1 of 3 ways:
- Use a local phrase- if you have a pool service in Los Angeles, you can buy specific phrases such as "pool service, Los Angeles" or use a neighborhood such as "pool service, Eagle Rock."
- Use a location- you can geo-target your message so that it only appears within a city, metro region, zip code or a 3 or 5 mile radius from your location.
- Use Google's content network so that your ads show on up high profile local websites such as news sites, TV station sites or city blogs. You can even target the specific page by category, by topic, by URL or by demographics.
Consider using locally targeted Google AdWords for your local business. Chances are the click throughs will be much more qualified.
IOP News
We're still working on the new design, however we have added a link to our blogs in the top navigation bar.
Have a topic idea?
The primary reason that Karl and I have put together this website is to help you get the most from your online efforts. We know the things that you need to know, but we also want to hear about the topics that are of special importance to you.
Email me with your topic ideas at:
New articles for Members
List Building Part 6: Podcasts, Videos, Viral Campaigns and Press Releases/Social Media Releases- In this article, we'll examine the above list building methods...Login to read more
The Power of Public Speaking in Promoting Your Website- Public speaking is one of the most powerful offline (and now online) ways to promote your website. Spending some time acquiring or improving public speaking skills will have the multiple positive effects of helping: Your website (blog or podcast), your business, your public exposure, your personal and professional brand, your book if you have one and word of mouth about all of these...Login to read more
List Building Part 7: Joint Venture, Word of Mouth Marketing, Offline Media Marketing and Direct Mail- In this final article of our series, we'll examine the above list building methods...Login to read more
Best Wishes,
Rick Henkin and Karl Kasca
IncreaseOnlineProfits.comsm
Attract More Visitors. Create More Customers
Please visit our blogs at:
AttractMoreVisitorsblog.com
CreateMoreCustomersblog.com
Contact us
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