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Rick Henkin Karl Kasca
In This Issue:
- Tip of the Week
- Have a topic idea? Let us know
- 3 new articles for Members
Tip of the Week
10 Ways to Increase Your Conversion Rate
One of the articles I wrote this week contains 52 ways to increase your conversion rate. I'm going to share 10 of them with you here because I think it's an extremely important subject and I know that they'll help you.
1. Write for the web- make your content scannable
2. Answer your visitor's questions before they're asked
3. Test everything- constantly
4. Offer multiple ways to pay and to order
5. Be upfront about pricing and shipping
6. Test your pricing
7. Add a site map
8. Use trust badges and reassurance logos
9. Place your privacy, security, shipping, guarantee and return policies or links at the points of greatest customer anxiety
10.Improve your navigation- guide your visitors to the action you want them to take
Just a little increase in your conversion rate can mean a huge increase in your sales and cash flow.
Rick
Have a topic idea?
The primary reason that Karl and I've together this website is to help you make more money. We know the things that you need to know, but we also want to hear about the topics that are of special importance to you.
Email me with your topic ideas at:
New articles for Members
Conversion Rates: What They Are and Why They're Important- Conversion simply means turning ("converting") your visitor into a customer, subscriber, registrant or whatever your goal is for them. You can have a thousand people a day visit your website, but if they all leave without responding to your call to action, it really doesn't matter how many visitors you have, does it? The assumption here is that you want them to do something- whether it's purchase, subscribe or sign-up. Tracking and improving your conversion rate is paramount to your goals...Login to read more
Viral Videos: Overview- Viral videos are a great way to promote your website and increase sign-ups for your eNewsletter. Here's the scoop on how viral videos work to build traffic to your site...Login to read more
52 Ways to Increase Your Conversion Rate- It's incredibly important to always work on increasing your conversion rate (the % of visitors who act on your desired goal). What if 10%, 25%, 50% or 90% of the people who visit your website actually purchased, subscribed, registered or whatever your goal is for them, instead of the 2% Internet wide average? How much greater would your sales be, your cash flow, your profitability? What if you could dramatically increase your conversion rate just by testing and changing a few things?...Login to read more
Best Wishes,
Rick Henkin and Karl Kasca
IncreaseOnlineProfits.comsm
Attract More Visitors. Create More Customers
Please visit our blogs at:
AttractMoreVisitorsblog.com
CreateMoreCustomersblog.com
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