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Background for Interview

• In early October, Karl was driving home from teaching the

  Social Media

  Marketing class he co-teaches with Beverly Macy at UCLA Extension.




• Karl was listening to talk radio and the host was talking

  about getting

  a group of people together to go and hear Kenny Loggins, who was

  playing at the Greek Theatre on October 2nd, 2009: href="http://bit.ly/GreekTheatre_Loggins-and-Messina"

  target="_top">http://bit.ly/GreekTheatre_Loggins-and-Messina.




• It was Karl's wife's (Milen's) birthday, so he thought

  she'd enjoy going to the concert, since she's a huge Kenny Loggins fan.




• Later Karl emailed the talk show host, Richard Greene ( href="http://www.richardgreene.org/testimonials.htm"

  target="_top">noted communication expert who advised

  Princess Diana on her presentations), to ask about the

  details on purchasing the group tickets.




• Richard Greene emailed Karl back and said he'd acquired

  some free tickets to the concert and had a pair for Karl and his wife.




• Richard noticed the href="http://bit.ly/1s1PCW" target="_top">e-signature

  in Karl's email and asked about IncreaseOnlineProfits.com style="font-style: italic;">(just like it's supposed to

  happen in eMarketing).




• Richard said he felt a "synchronicity" about the mission of

  our website (attract

  more visitors, create more customers) and the subject

  of Karl's UCLA Extension class (social media marketing), and

  asked Karl if he'd like to be the guest on his talk show style="font-style: italic;">...that night(!).

   




• Karl also mentioned the 90-second viral video that Rick and

  he had put together: target="_top">TheSolutionMovie.com and Richard

  said, "Great, let's talk about that tonight too."




• Karl agreed to the interview, but the only problem was that

  "TheSolutionMovie.com" wasn't a live link yet: The movie needed to be

  finalized, the domain name servers needed to be pointed to the right

  web address, and the files needed to be uploaded to the web...and all

  of this needed to be done by...that

  night(!).




• In a flurry of perfectly coordinated activity, Rick and

  Karl did a week's worth of configuration in just a few hours...just in

  time for the interview: The final files were uploaded just a couple of

  minutes before the interview began.




• At the next Social Media Marketing class, Karl put together

  a PowerPoint presentation laying out the entire scenario and showing

  the process of how a viral video can come to life...just in time for an

  interview (or any other deadline): "Give

  (with no expectations)…and see what happens!".




• The reason it's  style="font-style: italic;">"Give...and see what happens!"

  is that Karl was going to buy the tickets for his wife, Milen's,

  birthday but was given:





• 2 free concert tickets, and




• An interview on a nationally syndicated talk show style="font-style: italic;">(pretty cool!).




• Also, Rick and Karl told the story of style="font-style: italic;">  style="font-style: italic;">"Give (with no expectations)…and

  see what happens!" in their weekly eNewsletter.





• For the short-story you'll want to forward to your

  relatives and friends, see the href="http://www.increaseonlineprofits.com/public/293.cfm"

  target="_top">newsletter in our archives.

Audio

Files for Karl's Interview by noted communication expert,

Richard Greene

Karl Kasca's Interview with Richard Greene - Part 1 (14:21)

Karl Kasca's Interview with Richard Greene - Part 2 (9:18)

ARTICLE DATE: 2009-10-26

REVISED DATE:

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