|
|
Rick Henkin Karl Kasca
In This Issue:
- Social Media Marketing at UCLA
- Tip of the Week
- Have a topic idea? Let us know
- 1 new Member article
If you live within the Los Angeles area, Karl will be teaching a course at UCLA on Social Media Marketing.
Using case studies and real-world examples from large corporations and small business, you'll explore current examples and future opportunities of how marketing professionals embrace online social networks, user generated content and content sharing, blogs, podcasts, wikis, and even Twitter, to create brand awareness and buzz.
Here are the links to these upcoming classes:
Social Media Marketing - 12 meeting night class
- Co-taught with Beverly Macy
- Wednesdays, 6:30-9:30pm
- September 23 - December 16
Social Media - 1-Day Seminar in SM, Podcasts, YouTube, and Blogs
- 1-day seminar
- Saturday, 9am-4pm
- September 26
But for *all* of our subscribers, we have a number of helpful articles & videos on Social Media including a number of articles/videos on Twitter, Facebook, and LinkedIn which are always available.
And for our members, if you ever have a question re: Social Media (or anything else) please feel free to ask us in the Forum on our IOP website.
Tip of the Week
I'd like to share a tip with you from my most recent article, How to Create Effective Testimonials and Reviews.
Different testimonials serve their function better depending on where they're placed along the conversion path. For example, your visitors will have different concerns and anxieties on your homepage or product pages than they will on your checkout page when you're asking for their credit card information.
Make sure that the testimonials that appear along the buying process throughout your website are relevant not only to the page on which they're appearing, but are placed on that page next to the area where questions and concerns are most likely to come up.
As we always stress, look at your website and all of its elements from your visitor's point of view.
**********
**********
Have a topic idea?
The primary reason that Karl and I've together this website is to help you make more money. We know the things that you need to know, but we also want to hear about the topics that are of special importance to you.
Email me with your topic ideas at:
New articles for Members
How to Add a Network Place on Your Computer- Here's how to add a network place
for your website to your computer, so you can access and edit it with a software program like Microsoft FrontPage or Dreamweaver. Also, how to make editing changes on your website
instantaneously (using MS-FrontPage...Login to read more
Best Wishes,
Rick Henkin and Karl Kasca
IncreaseOnlineProfits.comsm
Attract More Visitors. Create More Customers
Please visit our blogs at:
AttractMoreVisitorsblog.com
CreateMoreCustomersblog.com
Contact us
Know someone who could benefit from this newsletter? If so, please feel free to forward it along. Thank you so much.
Received this as forward? Sign up to receive our future emails for free. |
|
#bottom_spacer# height=1 ALT="">