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Rick Henkin Karl Kasca
In This Issue:
- Tip of the Week
- Have a topic idea? Let us know
Tip of the Week
Whether you're already participating in social media or not, Google has taken that decision out of your hands . They've just launched Google SideWiki, which allows anyone to comment on your website, at your website, for everyone to see.
It's a new browser sidebar that's free. Anyone who has subscribed to it can read and write comments alongside any web page.
Basically, it means that your customers will be able to comment on your products, services, policies or what-have-you and others will be able to see those comments. You're going to need to monitor those conversations and develop policies for responding to and influencing the discussion.
To me, the best defense (and I don't mean that in a us vs. them way) is to join the conversation, answer questions, fix problems, and change things that might not be working. I've always believed that if you ask, your customers will tell you exactly what you need to do to be successful.
Unfortunately, most of the time, we don't ask and when we do, our customers might not be completely honest with us. But with this Google SideWiki, you're not going to have to ask.
I don't have any idea how exactly it's all going to play out, but in the meantime, look at it as a positive. Hopefully, you'll get some real meaningful feedback from your visitors and customers.
Right now, Google SideWiki is up and running on Internet Explorer and Firefox and will be available on Google Chrome shortly.
Post your thoughts on the Discussion Forum or send an email to me at rick@increaseonlineprofits.com
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Have a topic idea?
The primary reason that Karl and I've together this website is to help you make more money. We know the things that you need to know, but we also want to hear about the topics that are of special importance to you.
Email me with your topic ideas at:
Best Wishes,
Rick Henkin and Karl Kasca
IncreaseOnlineProfits.comsm
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