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Rick Henkin Karl Kasca
In This Issue:
- TheSolutionMovie.com
- Upcoming events
- Tip of the Week
- Have a topic idea? Let us know
Check out TheSolutionMovie.com, our 90 second video and please share the movie with anyone you feel might benefit (web-owners, bloggers, authors, job seekers, speakers and others) who would like to achieve greater success.
Watch it again to affirm your own decision to improve your website and online marketing efforts.
In the near future we'll be posting articles on the IOP site which show how you can make (or have made) a movie like this for your site too.
Upcoming Events
Karl will be participating in a panel on Social Media Trends for the ACFI (Association of Film Commissioners International) Cineposium Conference).
Date: Monday, November 2, 2009
Time: 1:45pm-3:15pm
Topic: Breakout Session 1: Social Media: A Look at Trends, Technologies and Opportunities for the Future
Location: Sheraton Universal Hotel, Universal City, CA
http://www.afci.org/events/cine_program.htm#Breakout_Sessions
Tip of the Week
Facebook is not just for friends anymore. More and more businesses are using Facebook fan pages to connect with their customers and increase their sales.
In today's Los Angeles Times, there was an article entitled "Facebook becoming a friend of small businesses" that featured a cupcake company called Sprinkles. While the owner does not have a personal Facebook page, he has a company fan page.
"On Facebook, we can ask our customers what's the next location they want or what do you think of our next flavor?" says Charles Nelson, President of Sprinkles cupcakes. To further interact with their customers and keep them coming back, each day Sprinkles announces a secret word on its fan page and the first 25 or 50 people to show up at any of its five stores and whisper that word, get a free cupcake.
Now I understand why I see a line outside of their Beverly Hills store whenever I drive by.
Creating a Facebook fan page for your business is completely free, just like creating a presence on MySpace, Twitter and LinkedIn. Not only is it free, but most of the larger social networking sites are becoming interconnected. This means that a status update on Facebook becomes a "tweet" on Twitter. Even your blogs posts can be automatically announced on Facebook and Twitter, with more apps coming.
Ultimately, you have to go to where your customers hang out. Social media is here to stay, at least for the foreseeable future.
Get the most out of the time you put into your online business.
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Have a topic idea?
The primary reason that Karl and I've together this website is to help you make more money. We know the things that you need to know, but we also want to hear about the topics that are of special importance to you.
Email me with your topic ideas at:
Best Wishes,
Rick Henkin and Karl Kasca
IncreaseOnlineProfits.comsm
Attract More Visitors. Create More Customers
Please visit our blogs at:
AttractMoreVisitorsblog.com
CreateMoreCustomersblog.com
Contact us
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