|
Rick Henkin Karl Kasca
In This Issue:
- Tip of the Week - The Power of Email Marketing & Best Online Marketing Podcasts
- TheSolutionMovie.com
- Have a topic idea? Let us know
Tip
of the Week- The Power of Email Marketing & Best Online
Marketing Podcasts
The
Power of Email Marketing
I was listening to the
"Media Hacks" podcast
(http://bit.ly/arvGp4) last night at the gym and it was interesting to
hear that 2 out of 3 of the online and social
media marketing experts felt that "email
marketing is still far more effective than social media."
This mirrors what
we've said about email marketing: That it's currently
the best proven method of online marketing. The media hacks agree and
add that email marketing has also been the most effective method for
many years now.
These accolades for
email marketing are borne out by recent statistics
in eMarketer
(http://www.emarketer.com/):
- 86.5% of US
companies conduct regular e-mail marketing.*
- 69% of of US
Internet users check their personal email inboxes 4+
times a day (42% of these also use social media).**
This seems
counterintuitive given all that we've heard and hear
continually about social media and networking via all of the news
sources (online and offline). Certainly social media has had tremendous
growth lately and will have even more in the years to come.
But as of right now,
email is still "king" of effective eMarketing
methods.
And you might wonder,
what about young people? And the answer is: they
also use email.
Possible reasons:
Social sites send notifications via email.
Also, "media hack" panel-member Chris Penn stated that college
students have no problem using email, especially when they're applying
for grants/scholarships which use email for notifications.
For more information
on email marketing see:
- Sample article & video on
eNewsletter Basics:
http://www.increaseonlineprofits.com/EnewsletterBasics.html
- Many other Email marketing articles:
http://www.increaseonlineprofits.com/EmailMarketing.html for members
Best
Online Marketing Podcasts
Here are some of the
best Internet and social media marketing podcasts.
They also happen to be
by some of the "media hacks" who contribute to
the panel of the podcast mentioned above.
Marketing
Over Coffee
by Christopher Penn and John Wall
http://www.marketingovercoffee.com/
Managing
the Gray by
C.C. Chapman
http://www.managingthegray.com/
Six
Pixels of Separation
by Mitch Joel
http://www.twistimage.com/blog/
Media
Hacks hosted
by Mitch Joel
http://www.mediahacks.org/
- Note: These podcasts
are also listed/available at Six Pixels of
Separation.
Sources:
* eMarketer: Marketing
Tactics Used by US Companies, Q3 2009 (% of
respondents), October 20, 2009, Sources: TurnHere.
** eMarketer: Social
Networkers Still Love E-Mail, February 18,
2010, Sources: Merkle.
TheSolutionMovie.com
Check out TheSolutionMovie.com,
our 90 second video and please share the movie with anyone you feel
might benefit (web-owners, bloggers, authors, job seekers, speakers and
others) who would like to achieve greater success.
Watch it again to affirm your own decision to improve your website and online marketing efforts.
In
the near future we'll be posting articles on the IOP site which show
how you can make (or have made) a movie like this for your site too.
**********
**********
Have a topic idea?
The
primary reason that Karl and I've together this website is to help you
make more money. We know the things that you need to know, but we also
want to hear about the topics that are of special importance to you.
Email me with your topic ideas at:
Best Wishes,
Rick Henkin and Karl Kasca
IncreaseOnlineProfits.comsm
Attract More Visitors. Create More Customers
Please visit our blogs at:
AttractMoreVisitorsblog.com
CreateMoreCustomersblog.com
Contact us
Know someone who could benefit from this newsletter? If so, please feel free to forward it along. Thank you so much.
Received this as forward? Sign up to receive our future emails for free. |
|
