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Rick Henkin Karl Kasca
In This Issue:
- Tip of the Week - Recent Studies Say Keep Important Information Above the Fold
- TheSolutionMovie.com
- Have a topic idea? Let us know
- 1 new blog post
Tip of the Week- Recent Studies Say Keep Important Information Above the Fold
While it's true that viewers scroll, recent studies have shown that they spend 80% of their time looking at information above the fold and only 20% of their time, below the fold.
"Above the fold" refers to that section of a web page that is visible without scrolling.
Even though viewers scroll, there are 2 primary reasons why you shouldn't create endless pages:
- Limited attention span- people still prefer sites that get to the point quickly. Scrolling is work
- Real estate above the fold is more valuable in attracting and keeping user's attention than what's below the fold
However,
according to usability expert, Jakob Nielsen, who conducted the study,
if you have a long article, it's better to let people scroll all the
way through it rather than divide it over several web pages. It's
easier for users to scroll than have to decide whether or not to click
through to the next page.
Bottom line: Keep important information above the fold.
TheSolutionMovie.com
Check out TheSolutionMovie.com,
our 90 second video and please share the movie with anyone you feel
might benefit (web-owners, bloggers, authors, job seekers, speakers and
others) who would like to achieve greater success.
Watch it again to affirm your own decision to improve your website and online marketing efforts.
In
the near future we'll be posting articles on the IOP site which show
how you can make (or have made) a movie like this for your site too.
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Have a topic idea?
The
primary reason that Karl and I've together this website is to help you
make more money. We know the things that you need to know, but we also
want to hear about the topics that are of special importance to you.
Email me with your topic ideas at:
Best Wishes,
Rick Henkin and Karl Kasca
IncreaseOnlineProfits.comsm
Attract More Visitors. Create More Customers
Please visit our blogs at:
AttractMoreVisitorsblog.com
CreateMoreCustomersblog.com
Contact us
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