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Rick Henkin Karl Kasca
In This Issue:
- Tip of the Week - Testing Web Pages- How to Sharpen Your Skills
- News & Upcoming Speaking Engagements
- TheSolutionMovie.com
- Have a topic idea? Let us know
Tip of the Week- Testing Web Pages- How to Sharpen Your Skills
It's important to always test the elements of your website, especially
your homepage and landing pages. Let's assume that your current
conversion rate is 2% (meaning that 2 of every 100 visitors ends up
taking the action you want them to take).
Now you test by changing a
headline, page element, placement of your call-to-action, etc. and your
conversion rate increases to 3% (3 out of every 100 visitors takes the
action you want them to take).
You can look at that and say,
"Big deal, so now 3 people instead of 2 people out of every 100 are
buying my ebook." But here's the thing: that's a 50% increase in
sales. And it didn't cost you anything. You didn't have to spend money
on ads or PPC or anything. All you did was test some elements on your
web pages and your income shot up 50%. What if your testing resulted in
4 or 5 sales instead of just 2? That's a phenomenal increase.
How do I know what to test?
For a while now, I've subscribed to a free newsletter published by Anne Holland, entitled WhichTestWon. Ms. Holland founded and later sold Marketing Sherpa, a company that uses case studies to research what works in marketing.
Each
week they have a Test of the Week in which they show you 2 versions of
a landing page or sales form or survey, etc. and you get to vote for
the version you think did the better job. After you submit your vote,
you can see the real-life test results and the reasonings as to why
that version was more effective than the other.
It's fun to see
how well you do, but more importantly, by understanding the reasons for
the winning version, you increase your own knowledge, which can then be
applied to your own website (sorry for the run-on sentence).
News and Upcoming Speaking Engagements
Karl was recently mentioned in the Marketing Over Coffee podcast and if you scroll down the page, you'll see his comments as well.
In other news, Karl has a speaking engagement tonight at the Marketing Executives Networking Group.
Topic: The Power of Social Media: Gaining the Competitive Edge through LinkedIn, Twitter, and Facebook
Date & Time: April 6, 2010 7pm-9pm (no host dinner from 5pm-7pm)
Location: The Sports Club LA, 1835 Sepulveda Blvd., West Los Angeles 90025 (310) 477-7799
Register here
TheSolutionMovie.com
Check out TheSolutionMovie.com,
our 90 second video and please share the movie with anyone you feel
might benefit (web-owners, bloggers, authors, job seekers, speakers and
others) who would like to achieve greater success.
Watch it again to affirm your own decision to improve your website and online marketing efforts.
In
the near future we'll be posting articles on the IOP site which show
how you can make (or have made) a movie like this for your site too.
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Have a topic idea?
The
primary reason that Karl and I've together this website is to help you
make more money. We know the things that you need to know, but we also
want to hear about the topics that are of special importance to you.
Email me with your topic ideas at:
Best Wishes,
Rick Henkin and Karl Kasca
IncreaseOnlineProfits.comsm
Attract More Visitors. Create More Customers
Please visit our blogs at:
AttractMoreVisitorsblog.com
CreateMoreCustomersblog.com
Contact us
Know someone who could benefit from this newsletter? If so, please feel free to forward it along. Thank you so much.
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