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Rick Henkin Karl Kasca
In This Issue:
- Tip of the Week - Is Your Homepage Hurting Your Conversions?
- TheSolutionMovie.com
- Have a topic idea? Let us know
Tip of the Week- Is Your Homepage Hurting Your Conversions?
This week's tip is a short but very important one.
The purpose
of your homepage is to guide people to other more important pages on
your website, pages that can impact your bottom line. The sooner you
help your visitor find what they're looking for, the more likely
they'll accomplish your goal for them. By "your goal for them," I mean
a purchase, sign-up, download, registration or whatever it may be.
How
many times have you been on a website and it's cluttered with
information? Everything on it is screaming for your attention. Because
that company is trying to emphasize everything they offer, (figuring if
they don't, you'll miss it), what usually ends up happening? Their
worst nightmare comes to pass, you leave.
By trying to
emphasize everything, nothing on the page seems that important. This
holds true not only with text but with graphics as well. The simpler,
the better. More is less is really true when it comes to your page
design.
By continually scraping your homepage or any of your pages for
that matter, of unnecessary words and images, you can help your visitor
get to the heart of your message. And they will appreciate the time
you've saved them.
I read a quote once by Jakob
Nielsen, who is considered one of the world's leading usability
experts, that you should cut your words in half, and then cut them in
half again. Try it and see how much more your visitors appreciate your
effort.
Rick
TheSolutionMovie.com
Check out TheSolutionMovie.com,
our 90 second video and please share the movie with anyone you feel
might benefit (web-owners, bloggers, authors, job seekers, speakers and
others) who would like to achieve greater success.
Watch it again to affirm your own decision to improve your website and online marketing efforts.
In
the near future we'll be posting articles on the IOP site which show
how you can make (or have made) a movie like this for your site too.
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Have a topic idea?
The
primary reason that Karl and I've together this website is to help you
make more money. We know the things that you need to know, but we also
want to hear about the topics that are of special importance to you.
Email me with your topic ideas at:
Best Wishes,
Rick Henkin and Karl Kasca
IncreaseOnlineProfits.comsm
Attract More Visitors. Create More Customers
Please visit our blogs at:
AttractMoreVisitorsblog.com
CreateMoreCustomersblog.com
Contact us
Know someone who could benefit from this newsletter? If so, please feel free to forward it along. Thank you so much.
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