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Rick Henkin Karl Kasca
In This Issue:
- Tip of the Week - Secrets of Top Converting Websites
- TheSolutionMovie.com
- Have a topic idea? Let us know
Tip of the Week- Secrets of Top Converting Websites
I just watched a video interview with Bryan Eisenberg, who is a recognized authority in online marketing and improving conversion rates.
In this 5 minute interview he discussed 3 "secrets" that top converting e-commerce websites use:
- They communicate their unique value-
these websites immediately let you know why you should be doing
business with them and not their competitors. Their value proposition
is communicated on every page, not just their homepage, especially as
visitors might enter through internal pages. He mentioned VitaCost, GoToMeeting, MailChimp, and L.L. Bean as examples of websites that do this well.
- They are data driven- these websites make decisions based on their site metrics and analytics. Whether they use Google Analytics
or a paid service, the successful e-commerce websites don't just skim
these reports, they make changes and improvements based on the
information provided.
- They use the voice of their customer in their business-
these websites use the terms that their customers use in product
descriptions and category groupings. They also use customer reviews and
ratings, and letters of recommendation which are often obtainable from
social media.
Take a look at the video and email me with your thoughts.
Rick
TheSolutionMovie.com
Check out TheSolutionMovie.com,
our 90 second video and please share the movie with anyone you feel
might benefit (web-owners, bloggers, authors, job seekers, speakers and
others) who would like to achieve greater success.
Watch it again to affirm your own decision to improve your website and online marketing efforts.
In
the near future we'll be posting articles on the IOP site which show
how you can make (or have made) a movie like this for your site too.
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Have a topic idea?
The
primary reason that Karl and I've put together this website is to help you
make more money. We know the things that you need to know, but we also
want to hear about the topics that are of special importance to you.
Email me with your topic ideas at:
Best Wishes,
Rick Henkin and Karl Kasca
IncreaseOnlineProfits.comsm
Attract More Visitors. Create More Customers
Please visit our blogs at:
AttractMoreVisitorsblog.com
CreateMoreCustomersblog.com
Contact us
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