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Rick Henkin Karl Kasca
In
This Issue:
- Tip
of the Week - 7 Ways to Make Your Homepage Work For You
- TheSolutionMovie.com
- Have a topic idea?
Let us know
Tip of the Week- 7 Ways to Make Your Homepage Work For You
Your homepage is your silent salesperson. In many cases it's the first introduction your visitor has to your online business.
And you know what they say about first impressions? They count.
7 Ways to make your homepage work for you
Make sure:
- It's
absolutely clear what actions you want your users to take, whether it's
signing up for a newsletter, subscribing to a membership, registering
for a downloadable report or webinar, etc.
- The navigation
template is consistent throughout your website. You don't want a user
to click on a link from the homepage and then think they've landed on a
different website
- The content on your homepage (as well as
the interior pages) is scannable. Use headings, subheadings, and
bullets. Visitors won't read every word to find out if you have what
they want
- Your homepage lets your users know what website they've arrived at
- Your homepage communicates exactly what it is you have to offer your visitor
- The
most critical information is "above the fold," (that part of the screen
that is visible to your user without having to scroll)
- You use plenty of white space so that your homepage is clean looking, not cluttered and not distracting from your main message.
Just think of your homepage as your salesperson. What would you want a real live salesperson to do for your business?
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TheSolutionMovie.com
Check out TheSolutionMovie.com,
our 90
second video and please share the movie with anyone you feel
might
benefit (web-owners, bloggers, authors, job seekers, speakers and
others)
who would like to achieve greater success.
Watch it again to affirm your own decision to improve your
website and online marketing efforts.
In
the
near future we'll be posting articles on the IOP site which show
how
you can make (or have made) a movie like this for your site too.
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Have
a topic idea?
The
primary
reason that Karl and I've put together this website is to help you
make
more money. We know the things that you need to know, but we also
want
to hear about the topics that are of special importance to you.
Email
me with your topic ideas at:
Best
Wishes,
Rick Henkin and Karl Kasca
IncreaseOnlineProfits.comsm
Attract More Visitors. Create More
Customers
Please visit our
blogs at:
AttractMoreVisitorsblog.com
CreateMoreCustomersblog.com
Contact
us
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