Google Wants Your Website to Load Quickly
Rick Henkin & Karl Kasca - 2010-07-13
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Rick Henkin                                                                  Karl Kasca
 
 
 
 
In This Issue:
 
  • Tip of the Week - Google Wants Your Website to Load Quickly
  • TheSolutionMovie.com
  • Have a topic idea? Let us know
 
Tip of the Week- Google Wants Your Website to Load Quickly
 

In April of this year, Google announced that it would be taking site speed into account when determining your search rankings. According to the post, "site speed reflects how quickly a website responds to web requests."

The site speed will be determined relative to other websites and of course, Google is not giving out any information as to how it will arrive at these figures.

Their reasoning  is that users are happier when a site loads quickly. Users are also more likely to spend more time on a faster loading site.

Based on my own experience, I can certainly confirm that I will definitely leave a slow loading site, even if the information might be valuable to me. I'd rather find another website with the same information than wait for the web pages to load. Don't you feel the same way?

Google is in the business of returning relevant results for our search inquiries. If they return results that either don't match our search terms or return sites that take forever to load, we might consider using one of their competitors like Yahoo! or Bing. And if we do that, Google loses advertising revenue.


Free Tools

In this particular instance, Google, to their credit, is not just leaving us standing there empty-handed. They have suggested the following free tools that we can use to evaluate the speed of our sites. These tools also offer suggestions for improvement:


Google has also provided a list of other tools as well as articles at code.google.com/speed

I know it may seem like one more thing to deal with, but it does create a better experience for our users. And if that keeps them on our website longer and/or coming back more often, we all win, don't we?

Rick Henkin

 
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Have a topic idea?
 
The primary reason that Karl and I've put together this website is to help you make more money. We know the things that you need to know, but we also want to hear about the topics that are of special importance to you.
 
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Best Wishes,
 

Rick Henkin and Karl Kasca
 

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ARTICLE DATE: 2010-07-13



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