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Rick Henkin Karl Kasca
In
This Issue:
- Tip
of the Week - Google Wants Your Website to Load Quickly
- TheSolutionMovie.com
- Have a topic idea?
Let us know
Tip of the Week- Google Wants Your Website to Load Quickly
In April of this year, Google announced that it would be taking site speed into account when determining your search rankings. According to the post, "site speed reflects how quickly a website responds to web requests."
The
site speed will be determined relative to other websites and of course,
Google is not giving out any information as to how it will arrive at
these figures.
Their reasoning is that users are happier when a
site loads quickly. Users are also more likely to spend more time on a
faster loading site.
Based on my own experience, I can certainly confirm that I will
definitely leave a slow loading site, even if the information might be
valuable to me. I'd rather find another website with the same
information than wait for the web pages to load. Don't you feel the same
way?
Google
is in the business of returning relevant results for our search
inquiries. If they return results that either don't match our search
terms or return sites that take forever to load, we might consider
using one of their competitors like Yahoo! or Bing. And if we do that,
Google loses advertising revenue.
Free Tools
In
this particular instance, Google, to their credit, is not just leaving
us standing there empty-handed. They have suggested the following free
tools that we can use to evaluate the speed of our sites. These tools
also offer suggestions for improvement:
Google has also provided a list of other tools as well as articles at code.google.com/speed
I
know it may seem like one more thing to deal with, but it does create a
better experience for our users. And if that keeps them on our website
longer and/or coming back more often, we all win, don't we?
Rick Henkin
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Have
a topic idea?
The
primary
reason that Karl and I've put together this website is to help you
make
more money. We know the things that you need to know, but we also
want
to hear about the topics that are of special importance to you.
Email
me with your topic ideas at:
Best
Wishes,
Rick Henkin and Karl Kasca
IncreaseOnlineProfits.comsm
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