Let's face it, eBooks are hot!
Column #1 of the LA Times Business section (print version) had
an article this morning titled:
"E-books reach the next chapter"
http://bit.ly/cBTA4z
- "Amazon.com says it's selling 80% more downloaded books than
hardcovers"
But
the interesting thing is that I knew this last week:
At
my weekly networking group's meeting (BizNet
of Pasadena) one of the members, Phil Leddel (Long Term Care expert),
happened to be speaking about great books he'd read during his life.
To
make his point, he carried in hard copies of all of the books...except
one. The reason he didn't have a copy of the last book is
that every time he buys one he gives it away, because he feels it's so
important and helpful for people's lives.
The
last book was: "Man's
Search for Meaning" by Viktor Emil Frankl.
At
the end of the meeting I mentioned that there are places online where
you can find some of the greatest books ever written - for free.
- Not only that but there are places on the web where you can
read significant portions of books you have to pay for.
- Not
only that, but you can even search inside these books to find exactly
what you're looking for.
Several people
immediately said: "Karl, please send me the links to those
sites." So I did. I emailed them the links.
The Reason eBooks can
help your Online Marketing
They're hot and as
mentioned in the LA Times article above, people are buying them like
crazy for their Kindles and iPads.
And if you think that
this only applies to Kindles & iPads, you're wrong.
Here's a comment I got back from one BizNet member:
"Great! I am
always looking for another site to get books for my Sony
Reader! Thanks!"
So Sony Readers are
out there too as well as a plethora of other devices*, not to mention
the iPhone, Blackberry, Android and all of the Smart Phones out there.
* Here's just the Top Ten Reviews of eBook Readers.
How eBooks can help your
Online Marketing
Here's
the strategy:
- Based on your people's interests or fields, suggest either
no-fee, low-fee, or free looks inside books of interest to them.
- "Your people" are those who relate to your website, blog,
business, or what you have to say to them (eNewsletter subscribers,
blog readers, clients, etc.).
- Find eBooks of interest and then tell your people
about them, either with your eNewsletters, blogs, website, etc.
And if you really love books and sharing them with others you can do this on the GoodReads social media website as well!
Where do you find these
no-fee eBooks?
There are plenty of
places online claiming to have no-fee eBooks, but Project Gutenberg is
the real deal.
- And of course you
can always do a Google search for device-specific or other eBook
websites as well.
-
"Project Gutenberg is the place where you can download over 33,000 free
ebooks
to read on your PC, iPad, Kindle, Sony Reader, iPhone, Android or
other..."
Most
of the classics of humankind available here in plain text, html, etc.
for
no-fee.
Websites with no-fee previews (of some) books
Google
Books
-
Fee, but you get no-fee peeks into many books. See below for more on this...
Amazon - No-fee eBooks
~~~
Examples
of free previews:
Google
Books Preview:
-
"Man's search for meaning" by Viktor Emil Frankl
-
Note: "Search in this book"
Amazon
Preview:
-
"Man's search for meaning"
by Viktor Emil Frankl
-
Note: "Search inside this book"
Hope
this helps your online marketing (and maybe you'll find a great book
too)!
Take care and best success in your career, business, and Life,
Karl Kasca
**********
**********
Have
a topic idea?
The
primary
reason that Karl and I've put together this website is to help you
make
more money. We know the things that you need to know, but we also
want
to hear about the topics that are of special importance to you.
Email
me with your topic ideas at:
Best
Wishes,
Rick Henkin and Karl Kasca
IncreaseOnlineProfits.comsm
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