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Rick
Henkin Karl Kasca
In
This Issue:
- Tip
of the Week - How to Make Your Website Mobile Friendly
- TheSolutionMovie.com
- Have a topic idea?
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us know
Tip of the Week- How to Make Your Website Mobile Friendly
Have you looked at your website on a smartphone lately? Does your site
download quickly? Have you tried to navigate it using your
cellphone? Is it easy to fill in an online form?
Used to be that
we just had to worry about these kinds of things for our visitors using
their personal desktop or laptop computers. Now, it's a whole nother
world.
But before you start thinking that you might have to pay thousands of dollars for a redesign, there are some simple fixes you can do to make your website more smartphone friendly.
Some Simple Fixes
- Phone
number- mouse over your phone number on your computer. If you can
highlight one number at a time, your phone number is "text." If the
whole number highlights, it's probably an image. You want to use text
phone numbers, so that cell phone users can just click or touch the
number to dial it. If it's an image they're going to have to write down
or try to remember the phone number
- Flash- if your website uses
flash, all the smartphone user is going to see is a big, empty box. At
this point, cell phones are not able to handle complex technologies
like Flash
- Text- make sure the text is large enough to be viewed comfortably on a mobile device
- Page width- most mobile phones open web pages at a default view of 980 pixels wide. If your web pages are wider than that, you force users to scroll from side to side
- Information-
the less information you require your visitor to input, the better.
Typing on a cellphone is still not as easy as on a full size keyboard
- Menu buttons- make sure they're easy to find and use
Beyond Simple Fixes
Beyond
these fixes, you might want to consider creating a specially designated
mobile version of your current website with its own URL. A mobile
friendly design has its own guidelines that need to be considered
including:
- Offering specifically targeted information. Mobile users are not usually shoppers or browsers, they want useful information quickly
- Organizing content so the amount of scrolling is reduced
- Minimizing the number of clicks
- Organizing the site vertically, not horizontally as on a desktop computer
- Reducing the number of internal links
- Limiting the number of graphics
- Placing the navigation lower on the page so uses don't have to toggle down to view the page
There are also online tools that can help you create a mobile version of your website:
If
you haven't already started thinking about making your website mobile
friendly, the time is now. Smartphone users are here to stay and their
numbers are growing.
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a topic idea?
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Best
Wishes,
Rick Henkin and Karl Kasca
IncreaseOnlineProfits.comsm
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