by  KarlKasca
PuraVida_CostaRica_KarlKasca

1) Use nice photos in your blog posts, website, or eNewsletters. Link back to the original photo and give credit ("attribution") to the photographer and source of the photo. 

Strategy: People like to pass around links to content with nice or interesting photos, so this is a way of virally increasing the reach of your business.

• Flickr is a great place to find free photos for these uses. Just go to Flickr's Creative Commons (CC) page, select the use you need (e.g., commercial or non-commercial with attribution), and download the photo. And don't worry about what the types of attribution are because they're all defined and illustrated on the CC page.

• Another great site to get no-fee Creative Commons photos isFlickrStorm. Just click on "Advanced", select the type of CC photos you'd like and then search.

• Examples: Blog posts with Flickr photos: 
• Pura Vida - Good Life - and your Visitors (see photo of Karl enjoying the "good life" above)
• See Tip #5 Extra Credit (below)...

2) Post Twitter tweets with a link to interesting or topical photos.

Strategy: Since people love photos, they'll click on your link to check out the picture. While at your photostream they may check out your Flickr profile (make sure you've filled yours out!).

• Example: Twitter tweet with photo.

• Example:Karl's Flickr profile.

• Extra credit: I also used Bit.ly to shorten the photo link in my tweet so I could track the number of times it was clicked: http://bit.ly/90CwbK.
• This way you have analytics and statistics about your photo link tweets so you can measure how successful they were.

• Note: TweetPhoto and TwitPic are helpful apps for sharing photos on Twitter, or you can use photos you've uploaded to Flickr.

3) Use images that help make points graphically in your PowerPoint presentations. Then upload your presentations to Slideshare.net,Scribd, or Docstoc.

Strategy: Your presentations look better, you can include expert content to make points, and you give credit to the original author of the image.

Side benefit: You look like more of an expert as well - everyone wins!

  by  Laurel Papworth
Social Web - Reputation Management Cycle

• Example: I used a slide by Laurel Papworth to make a point about Social Reputation in my The Power of Social Media presentation (see slide #14). 
• Note that Laurel titled her slide and included her copyright, web address, and the applicable Creative Commons (CC) license info.
• This made it very easy to use in my slidehow and all I had to do was include the link to Laurel Papworth's Flickr photostream.
• Note: I also like Slideshare because you can link your Slideshare presentations to your LinkedIn profile. There's even a Slideshare Facebook app (application).

4) Create your own slides (or graphics or images) which others can use in their slideshare presentations. Just turn around #3) above and re-direct it to your images (slides) and photos. Make sure you've made it easy for people to give you credit, like Laurel Papworth did above.

Strategy: This makes you an expert, allows you (and your business) to be found, and increases your reach via others' presentations (to audiences and uploaded to Slideshare.net, etc.).

5) Coolest tip of all (courtesy of Christopher Penn of Marketing Over Coffee): iPad Wallpaper Campaign: Take your own photos and optimize them for iPad (or iPhone or Twitter) wallpaper.

Strategy: iPads are the coolest thing around right now and people will jump on photos to download for their iPad wallpaper.
--> Chris said that he had thousands and thousands of traffic-driving hits using this strategy!

  by  Christopher S. Penn
iPad wallpaper: Blue skies from Blue Sky

• "Neat marketing trick" (per Christopher): Crop your "mediocre" texture-type photos (like clouds, lawn, etc.) to 1024x1024 pixels and upload them to your Flickr photostream.

• Online Photo-editing and re-sizing solution (no-charge for basic editing): Picnik.

• Trick: Title the photos something like: "iPad wallpaper: Blue skies from Blue Sky Factory".
• Note that "iPad wallpaper" is in the title and words "iPad" and "wallpaper" are in the tags for the photo.

• It's worth listening to this in Christopher's own words at Marketing Over Coffee: Tune in at 17:50.

• Extra credit: Create a blog post with all of the iPad wallpapers which can be scrolled, e.g.:

• 10 free iPad Wallpapers

• Blue Sky iPad Wallpapers | Email Marketing Strategy - Blue Sky...

Bonus Tip: How to attribute a Creative Commons photo from Flickr - The proper way to credit photos from Bobbi L. Newman, Librarian by Day.

Get the right code for Flickr images so you can easily insert attributions in your blog posts and web pages:

• ImageCodr (HTML code for Flickr images):
• Just enter the web address - easy! (and then add the photo title to the caption)

Take care and best success in your career, business and Life,

 

Karl

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