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Rick
Henkin Karl Kasca
Hi
In
This Issue:
- Tip
of the Week- Read "Launch by Michael A. Stelzner
- TheSolutionMovie.com
- Have a topic idea?
Let
us know
Tip of the Week- Read "Launch" by Michael A. Stelzner
A few weeks ago, I wrote a 3-part Tip of the Week on Social Media. In Social Media Part 2: How Marketers are Using Social Media, I mentioned the Social Media Marketing Industry Report 2011 conducted by the Social Media Examiner.
The founder of Social Media Examiner, Michael A. Stelzner, has just written a book entitled "Launch- How to Quickly Propel Your Business Beyond the Competition." I'm about a third of the way through the book and I can't recommend it highly enough.
Rather
than tell you what other websites have done to become successful, he
takes you step-by-step through the launch and subsequent success of his
own website. Michael launched Social Media Examiner as a guide to
social media for small businesses. It was already a very crowded field
and his company was starting from scratch. While he did have a
reputation for writing "white papers" (an authoritative guide or
report), his company was virtually unknown in the social media
industry.
The site was launched on October 12, 2009. Within
the first 12 months of launching, Social Media Examiner went from zero
subscribers to over 40,000 email subscribers, received 450,000 monthly
page views, and acquired 20,000 Facebook fans. It became one of the
world's top 25 business blogs, according to Advertising Age and
Technorati, and was considered one of the top two social media blogs.
It also earned more than a million dollars during that first year.
What
I have been finding so valuable about the book is that he really gives
you detailed instructions on how to approach your online business and
exactly which steps he took to create the website's success.
- Chapter 1 introduces you to his principles and what he believes is wrong with most marketing
- Chapters 2 and 3 teach you how to put systems in place for your online business
- Chapters 4 and 5 teach you how to find, recruit, and work with outside experts
- Chapters 6, 7, and 8 teach you how to create engaging content
- Finally, Chapter 9 shows you ways to employ marketing techniques without being aggressive
Karl
and I feel that our job is help guide you to making your website more
profitable and introduce new valuable thoughts and concepts as they
appear in the ever changing World Wide Web. This book is one of those
items of value and you can download the first chapter for free.
If you do get the book (and you should), email us and let us know what you thought of it and how it helped your online business.
Take care and best success,
Rick and Karl
-------------------------------
On Another Note
Each
week Rick and I try to come up with tips that we feel are informative,
helpful and will increase your online profits. It occurred to us that
all we can do is guess as to what you might want learn about. And while
plenty of you are opening our emails and clicking on the links, perhaps
there are some topics that you'd really like to learn more about. that
we just haven't touched on or delved deeply enough into.
We're always ready and willing to hear and respond to what you have to say. Please take the opportunity to contact us at rick@increaseonlineprofits.com or karl@increaseonlineprofits.com and let us know what you're interested in hearing about.
Best success in your business, career, and life,
Karl & Rick
**********
**********
Check out TheSolutionMovie.com, our 90 second
video and please share the movie with anyone you feel might benefit (web-owners,
bloggers, authors, job seekers, speakers and others) who would like to achieve
greater success.
Watch it again to affirm your own decision to improve
your website and online marketing efforts.
**********
**********
Have
a topic idea?
The
primary
reason that Karl and I've put together this website is to help you
make
more money. We know the things that you need to know, but we also
want
to hear about the topics that are of special importance to you.
Email
me with your topic ideas at:
Best
Wishes,
Rick Henkin and Karl Kasca
IncreaseOnlineProfits.comsm
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