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About Us

IncreaseOnlineProfits.com was created to help website owners look at their marketing efforts and their website from their customer's perspective. The customer's point of view is really the only one that counts, because if what you're doing isn't working for them, it isn't working for you. When you can see your marketing and your website as your customer sees it, then you can attract more visitors and create more customers.

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Rick Henkin- CEO, Co-Founder 

I have owned a number of businesses over the last 30 years including a wholesale fine arts brokerage, a business brokerage and 3 internet-based companies. In 2000 I sold one of my companies to Cendant Corporation, a Fortune 150 company. These experiences have taught me a lot about creating and keeping customers which I will share on this website.
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Karl Kasca- EVP, Co-Founder
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I specialize in Market/Product/Industry Trends and Research, Competitive Intelligence, Business Information and Due Diligence. I also speak on  "The Instant Insider: How to Know Anything at Anytime in 10 Minutes or Less." Additionally, I teach e-Marketing and Social Media at UCLA Extension. LinkedIn   Twitter

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