IOP Insider e-Newsletter Archives
IOP Insider e-Newsletter Archives">

Every week we email a free tip, technique, or strategy about doing business on the web.

The tips are short, to the point, and cover a wide range of subjects. To sign up for the tip of the week, use the sign-up form on the right.

We value your right to privacy and will never sell or share your email address with others. Unsubscribe instructions are included with every tip.

Considering Google's Page Speed Service
Rick Henkin and Karl Kasca 2011-08-02
Last week, Google announced it's latest tool for your website, Page Speed Service. Google is obsessed with speed, and PSS is an online service that helps automatically speed up the loading of your web pages. . . . keep reading
Sexy Headlines Boost Clicks - How to Make Your Headlines Irresistible
Rick Henkin & Karl Kasca - 2011-07-26
Sexy Headlines: Examples, how-to tips and resources to help make your headlines irresistible . . . keep reading
Google Business Photos
Rick Henkin & Karl Kasca 2011-07-19
How Google Business Photos can help your business by showing online visitors the inside of your physical place of business on your Google Place page . . . keep reading
Google+, Social Media, Priorities and Time
Rick Henkin & Karl Kasca - 2011-07-12
What's Google+ and should you dive into it (or any other social media) right away? Answers to how much time should you spend doing social media, how to control time, where to find your customers on the web, how to know if your social media efforts are paying off, etc. . . . keep reading
Read "Launch" by Michael A. Stelzner
Rick Henkin & Karl Kasca 7/05/11
The founder of Social Media Examiner, Michael A. Stelzner, has just written a book entitled "Launch- How to Quickly Propel Your Business Beyond the Competition." I'm about a third of the way through the book and I can't recommend it highly enough. . . . keep reading
How to Boost your Search Engine Rankings With Social Media Search Results
Rick Henkin & Karl Kasca - 2011-06-28
See how to use Google's new social media and connections searching to improve your search engine rankings . . . keep reading
Mobile Websites or Mobile Apps- Comparing Apples to Oranges
Rick Henkin & Karl Kasca 2011-06-21
As more and more people use their smartphones rather than their laptops and desktops to connect online, a question your company might be facing is- "Do we create a mobile website or a mobile app?" It's a debate that rages on. . . . keep reading
How to give more Klout with +K and get more Klout with LinkedIn
Rick Henkin & Karl Kasca - 2011-06-14
Now you can vouch others' Klout as well as increasing your personal and business Klout . . . keep reading
Best Example of QR Code and Social Media Promotion Yet
Rick Henkin & Karl Kasca - 2011-06-6
How Thermador is using a brilliant Quick Response code print-to-web promotion to boost their sales and online presence . . . keep reading
Time and Social Media: How to Save Time and Boost your Efficiency on Social Media
Rick Henkin & Karl Kasca - 2011-05-31
Online and offline solutions to increase your efficiency using Social Media. Also, how much time to spend doing social media . . . keep reading
B2B Social Media Marketing Revealed
Rick Henkin & Karl Kasca - 2011-05-24
The "how" & "why" B2B social media marketing works including case studies, examples, reasons, how-to, as well as links to blogs, book, & presentation . . . keep reading
10 Tips Guaranteed to Increase Your ROI
Rick Henkin & Karl Kasca - 2011-05-17
The best strategies for landing pages for keeping visitors on your website and handling abandonment if they leave . . . keep reading
Getting Covered by the Influential Bloggers
Rick Henkin & Karl Kasca - 2011-05-10
How to reach your people by using a similar approach to Harry Potter's Wizarding World, which reached 350-million . . . keep reading
Social Media Part 3: Getting Started
Rick Henkin & Karl Kasca - 2011-05-03
How having a social media strategy, establishing responsibilities, creating profiles, and leveraging social media relationships vs. traditional marketing will bring your business success . . . keep reading
Social Media Part 2: How Marketers are Using Social Media
Rick Henkin & Karl Kasca - 2011-04-26
Amazing statistics and facts re: social media for small business from Michael Stelzner (founder of SocialMediaExaminer) in his Social Media Marketing Industry Report 2011. Do you have just 6 hours a week to be more successful? . . . keep reading
Social Media Part 1: Passing Fancy or Here to Stay?
Rick Henkin & Karl Kasca - 2011-04-19
2 great lists of facts and statistics about Social Media & Networking: Blogs, Facebook, LinkedIn, mobile, reviews, Twitter, UGC, YouTube . . . keep reading
More HeadlinesMore Headlines
#bottom_spacer# height=1 ALT="">