They're on your site. Now what?
 Your next step is to grab their attention and make them stay
long enough to "get" your offer and what's in it for them.
And you have less than 10 seconds to do this.
Not a problem.
We'll show you how.
You'll learn to write for the web (it's different than writing for print).
You'll discover easy ways to create valuable content.
You'll understand the importance of usability and accessibility.
And a whole lot more.
The last thing you want is to get visitors to your site, only to lose them once they arrive.
We won't let them happen.
As an IOP member, you'll have access to the
most current information,
our member forums, and advice from industry experts.
Nothing to lose. Everything to gain.
As a member, you'll have access to articles on these "Retain" topics:
Usability
Scannability
Navigation
Page Links
Screen Resolution
Usability Testing
Accessibility
Other Usability
Writing for the Web
Content
Splash Pages
Homepage
Paragraphs & Sentences
Fonts
Backgrounds
Text
Colors
Quick Power Tips
Nothing to lose. Everything to gain.
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