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Get more visitors. SEO & SEM Social Media/Networking Twitter, Facebook, LinkedIn Videos, blogs & podcasts Landing Pages & List Building Learn more...	Grab their attention. Creating valuable content Persuasion & influence Navigation Usability & Accessibility Writing for the Web	Turn them into customers. Conversion rates Psychological triggers Customer Relationship Mgmt Analytics & Testing Carts & checkout Learn more...

They're on your site. Now what? Your next step is to grab their attention and make them stay long enough to "get" your offer and what's in it for them. And you have less than 10 seconds to do this. Not a problem. We'll show you how. You'll learn to write for the web (it's different than writing for print). You'll discover easy ways to create valuable content. You'll understand the importance of usability and accessibility. And a whole lot more. The last thing you want is to get visitors to your site, only to lose them once they arrive. We won't let them happen. As an IOP member, you'll have access to the most current information, our member forums, and advice from industry experts. Nothing to lose. Everything to gain. As a member, you'll have access to articles on these "Retain" topics: Usability Scannability Navigation Page Links Screen Resolution Usability Testing Accessibility Other Usability Writing for the Web Content Splash Pages Homepage Paragraphs & Sentences Fonts Backgrounds Text Colors Quick Power Tips Nothing to lose. Everything to gain.