The 3rd and final step to creating a successful Internet business
is turning your visitors into customers.
 It doesn't really matter how many visitors you get,
if they're not taking the action you want them to take.
No worries. We'll show you how to fix that.
You'll learn about persuasion and psychological triggers.
You'll understand conversion pathways and how to use them.
You'll discover how to improve your checkout process and reduce shopping cart abandonment.
You'll find solutions to increasing your landing page conversions.
You'll learn how to test to see what's working and what's not.
And a whole lot more.
As an IOP member, you'll have access to the
most current information,
our member forums, and advice from industry experts.
Nothing to lose. Everything to gain.
As a member, you'll have access to articles on these "Convert" topics:
Persuasive Writing
WIIFM (What's in it for me?)
Benefits over Features
Psychological Triggers
USP (Unique Selling Proposition)
Customer Care & Customer Relationship Management
Landing Pages
Conversion
Conversion rates
Personas
Conversion Pathways
Above the Fold
Pricing
Shopping Cart
Checkout
Shipping
Payment Methods
Reviews/Testimonials
Testing
Analytics
A/B Testing
Multivariate Testing
Usability Testing
Quick Power Tips
Nothing to lose. Everything to gain.
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